Trinity University's Jazz Station, KRTU, Has New Leadership

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Jun. 21, 2013

Trinity University's Jazz Station, KRTU, Has New Leadership

Ron Nirenberg is promoted to general manager; JJ Lopez is now station manager

By Josephine Cortez Ayala '15

Ron NirenbergSAN ANTONIO - Ron Nirenberg, previously the associate general manager at Trinity University's jazz radio station KRTU, has been promoted to general manager. In addition, disc jockey JJ Lopez was named station manager.

As general manager, Nirenberg will lead strategic planning to develop the long term vision for the station, along with making sure its operations fulfill the mission of supporting the academic curriculum of the University's communication department and advancing Trinity's leadership in the arts. In order to achieve the latter goal, Nirenberg will work with community partners to enhance programming and solidify the station's profile locally, nationally, and internationally.

"Trinity University has a long and storied history in telecommunications, and it is an honor to participate in building on that legacy at KRTU. I am confident that the station's best and most important days are still ahead of us," said Nirenberg.

Under Nirenberg's leadership, the station unveiled an innovative collaboration of more than 20 area nonprofits to celebrate the station's 10th anniversary, known as the Year of Jazz. He also launched the station's first integrated marketing campaign.

Nirenberg, who earned a bachelor's degree at Trinity in 1999, also holds a master's degree from the Annenberg School at the University of Pennsylvania. He previously has served on community boards, such as Brackenridge Park Conservancy, Music in the Schools, Northside Neighborhoods for Organized Development, and Neighborhood Conferencing Committee, a restorative justice program for first time youth offenders. He has also been part of public affairs committees for the Greater San Antonio and Hispanic Chambers of Commerce. To add to his long history of community involvement, Nirenberg was elected in a runoff election June 15 to serve as the District 8 representative of the San Antonio City Council. He took office June 20.

JJ LopezAs station manager, Lopez will manage internal operations, such as budget, personnel, and programming.

He holds degrees in music business from San Antonio College and in cultural studies and philosophy from the University of Incarnate Word. While at UIW, Lopez was a McNair Scholar and completed two extensive research projects focused on music culture. He has performed for 17 years, collects music, and is a professional disc jockey. He focuses on jazz and soul jazz, but his taste in music encompasses a broad range of styles.

Lopez is originally from Corpus Christi and moved to San Antonio in 1995, the same year he began to DJ. Around that time through 2005, he traveled extensively to clubs and music venues around the United States and Europe. In 2004, Lopez discovered KRTU and fell in love with the station while listening to "Right on Brother" by Boogaloo Joe Jones. He became part of the station crew in 2007, volunteering at a KRTU show called "the Diggin' Deep Soul Shakedown."

Josephine Cortez Ayala, a junior at Trinity University, works in the Office of University Communications and is pursuing a double major in psychology and communication.